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What is the Job Market Like in Bath in 2024?

What is the Job Market Like in Bath in 2024?

March 19, 2024

Bath is well-known for its historic charm, picturesque landscapes, and vibrant culture. Not only is it a popular tourist destination, but it is also a thriving hub for employment opportunities. 

It is the home to two very popular universities, which means a high proportion of young people looking for part time work to supplement their income while they study and then graduate opportunities upon completion of their studies. 

Bath is also a popular location for arts organisations, publishers, marketing companies and other creative industries. It also boasts a high concentration of tech companies, healthcare facilities, and life sciences organisations. In short, Bath is a thriving location with a wide range of job opportunities and talented job seekers looking for their next role.

As we step into 2024, let’s look at the state of the job market in Bath and how employers can make the most of the changing tides. We’ll explore current trends in employment, opportunities for employers and the challenges facing job seekers and employers alike.

What is the Job Market Like in Bath in 2024? CMD Recruitment

A dynamic economic landscape

Bath’s economy has historically been diverse, with sectors ranging from tourism and hospitality to technology, healthcare, and education. In 2024, this diversity continues to underpin the city’s economic resilience, providing a varied array of job opportunities across multiple industries, including:

Technology and innovation

The technology sector in Bath has experienced significant growth in recent years, fueled by the presence of innovative startups and established tech companies. With the rise of digital transformation across industries, there is a growing demand for skilled professionals in software development, cybersecurity, data analytics, and digital marketing.

Education and academia 

Bath’s prestigious universities and educational institutions attract students and scholars from around the world, creating employment opportunities in academia, research, and administration. With a commitment to excellence in education, there is a continual need for educators, administrators, and support staff in schools, colleges, and universities. The high number of students in the city means that there are lots of looking for part time and seasonal work, which helps to support the following industry.

What is the Job Market Like in Bath in 2024? CMD Recruitment

Healthcare and life sciences 

Bath is home to world-class healthcare facilities and research institutions, making it a hub for healthcare and life sciences professionals. The city’s ageing population and focus on health and wellness contribute to sustained demand for healthcare workers, including nurses, doctors, therapists, and researchers.

Tourism and hospitality

Despite challenges posed by the global pandemic, Bath’s tourism and hospitality sector remain resilient, benefiting from the city’s rich history and cultural heritage. From hotels and restaurants to tour guides and event planners, there are diverse job opportunities catering to the tourism industry.

What is the Job Market Like in Bath in 2024? CMD Recruitment

What are the challenges and opportunities for employers in Bath?

While Bath’s job market offers a plethora of opportunities, there are also challenges that job seekers and employers need to navigate in 2024.

Skills gaps

One of the primary challenges facing employers is the skills gap, particularly in technology and STEM-related fields. Addressing this gap requires investment in education and training programs that equip individuals with the skills needed to thrive in a rapidly evolving job market. With advancements like AI moving at staggering speed, it’s difficult for companies to keep up with demands. 

The rise of remote and hybrid working

The shift towards remote work, accelerated by the pandemic, has transformed the way businesses operate. While allowing people to work from home offers flexibility and access to a broader talent pool, it also presents challenges in terms of maintaining team cohesion and addressing issues of work-life balance. During the pandemic, Bath also saw a large influx of workers from London looking for cheaper rents and a better standard of living. These workers might be more open to a hybrid working arrangement with Bath-based employers. 

What is the Job Market Like in Bath in 2024? CMD Recruitment

Sustainability initiatives

As global awareness of environmental issues grows, there is an increasing emphasis on sustainability and green initiatives across industries. Job seekers with expertise in renewable energy, environmental conservation, and sustainable practices are well-positioned to capitalise on this trend. Companies also face pressure to ensure sustainability is at the core of their offering.

Post pandemic recovery

While Bath’s economy has shown resilience in the face of challenges, the road to full economic recovery post-pandemic remains uncertain. Continued government support, investment in infrastructure, and a focus on innovation are critical to driving economic growth and creating employment opportunities. As we leave the post-pandemic world, many people are now facing a cost of living crisis. These challenges will have to be faced head on by employers to ensure they are part of the solution and not the problem.


In 2024, Bath’s job market reflects the city’s vibrant economy, diverse industries, and commitment to innovation and sustainability. While challenges such as the skills gap and economic recovery persist, opportunities abound for skilled professionals across sectors. 

By staying abreast of market trends, investing in skills development, and fostering collaboration between stakeholders, Bath can continue to thrive as a dynamic hub for employment and economic growth.

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