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Our Guide to Social Recruiting in 2023

Our Guide to Social Recruiting in 2023

February 11, 2023

In 2023, social recruiting will be an essential part of any recruitment strategy. If you want to connect with job seekers, you need to be active on the platforms they are active on. You also need to streamline the recruitment process to make it possible for anyone to apply for a role with a single click.

This guide will show you how to use social media to reach your target candidates and make your recruitment process more efficient. You’ll learn which platforms to use, what type of content to post, and how to measure the success of your social recruiting efforts. By following our tips, you’ll be able to tap into a larger pool of talent and build a stronger team for your business.

Our Guide to Social Recruiting in 2023 CMD Recruitment

The ever-changing landscape of social recruiting

Social recruiting has come a long way in recent years. Companies now have an opportunity to tap into a global talent pool and identify the best candidates for their business. 

From identifying potential candidates on social media channels, to building brand awareness and sharing job postings online, the world of social recruiting offers immense potential for those who embrace it. 

It emphasises the use of technology and automation to transform the hiring process and create better engagement with job seekers. Automation does not mean the end of hiring managers and the HR department. Instead, automation and AI should be seen as tools to help support these roles and allow them to function more efficiently within your organisation.

As more organisations begin to recognise the benefits, the landscape of social recruitment will continue to evolve and change in response to new trends and innovations. And this makes it an exciting time for both employers and jobseekers alike.

Our Guide to Social Recruiting in 2023 CMD Recruitment

The current state of social recruiting and where it’s headed

Social recruiting has drastically changed how employers find and hire job candidates over the past decade. By leveraging a variety of online platforms, organisations can now advertise job openings to a larger, more diverse pool of applicants than ever before. 

Despite the increase in popularity, many businesses struggle to make the most out of their social recruiting efforts due to lack of resources and insufficient knowledge on how to use the technology effectively. 

In spite of these obstacles, we are likely to see an increased focus in this area in the foreseeable future; as data-driven decision making becomes increasingly important. We can also expect to see organisations become savvier with leveraging digital marketing techniques, which should lead to social recruiting becoming an integral part of finding talent.

Our Guide to Social Recruiting in 2023 CMD Recruitment

The advantages of social recruiting

Recruiting through social media can be an advantageous and cost-effective way for businesses to attract niche talent. 

With the ability to cast a wider net and connect with potential job candidates around the world, hiring managers can quickly identify those who possess the desired qualifications. 

Social recruiting also offers employers the ability to easily target passive job seekers who are already part of their existing networks. While they might not be browsing job boards, an attractive job opportunity could easily catch their eye on social media.

Not only does this increase their chances of finding quality hires, but it also helps to reduce recruitment costs and reduces the time-to-hire. 

Social recruiting is a valuable tool for any business looking to streamline their recruiting process and find highly qualified individuals who fit their specific recruiting needs.

Our Guide to Social Recruiting in 2023 CMD Recruitment

The disadvantages of social recruiting

Social recruiting has made the hiring process faster and easier for employers, but it does come with some disadvantages. 

One of the biggest is that job seekers must constantly monitor social networks to ensure their profiles reflect the desired job skills or qualifications. This monitoring of personal updates can add an extra layer of stress, even for experienced recruiters. 

Likewise, using social media for recruitment may involve accessing private information about a potential employee or applicant which could be seen as unethical or illegal. Maintaining a strict policy about what information can and should be seen during the recruitment process is essential

Lastly, because not everyone is accessible through social networking sites – particularly older generations – companies run the risk of excluding valuable candidates who might have more experience but have less interest in being active on social media. 

The way we use social media has changed a lot in light of privacy concerns, so it’s not uncommon for individuals to reject platforms, so there is a risk of missing out on good candidates if you focus too much on social media.

All these factors make social recruiting a potentially high-risk choice for employers who are looking to hire quality talent quickly.

Our Guide to Social Recruiting in 2023 CMD Recruitment

What platforms should you consider?

The obvious choice for social recruitment is LinkedIn. This platform is tailor made for recruitment and has all of the tools you need to make one-click applications a breeze. However, this likely isn’t where individuals spend their time.

Paid promotion on Facebook, Twitter, Instagram and TikTok could help you to reach individuals in their native environment. This is where they spend their downtime, so you need to approach this form of hiring in a different way. If you’re too corporate, you run the risk of being boring and missing the mark. Instead, try to promote the working culture and perks of working for your company.

The murky legal aspect of social recruitment

With candidates applying for roles from their social media platforms, this invites the possibility of checking out their online activity before deciding to invite them for an interview. This is potentially problematic, particularly if you unearth something undesirable.

There is the risk that it could lead to legal action if you choose not to move ahead with the application. Even if there is a legitimate reason for not moving forward, the candidate could use information available on their public profile to call foul.

This could lead to employment tribunals which are costly and time-consuming for employers. To counter this, it’s better to impose strict rules on what hiring managers can see and don’t be tempted to snoop through a candidate’s profile. Sticking to LinkedIn as your hiring platform of choice can help as this is where individuals will typically present a more professional image.

Our Guide to Social Recruiting in 2023 CMD Recruitment

How to make the most out of social recruiting

When it comes to recruiting, using social media is becoming increasingly popular due to its potential to reach a large number of people quickly. To make the most out of this technique, employers should focus on creating content that will capture the attention of the best candidates. 

Visual elements such as videos, infographics and original images can be especially effective in drawing the right kind of attention. Additionally, thoughtful communication with candidates can help create meaningful connections that lead to long lasting relationships and successful placements. 

Instead of treating social media as a broadcast platform, use it as a conversational platform. You should be using it to spark conversations with candidates and provide a resource for them to better understand how to apply for roles with your company and what you are looking for.

By emphasising quality over quantity in their social recruiting efforts, employers can ensure they don’t waste time sifting through unqualified applications while still attracting top talent.

Our Guide to Social Recruiting in 2023 CMD Recruitment

Our top tips for social recruiting in 2023

With the world of recruiting always evolving, it’s essential for employers to stay on top of the latest trends in social recruiting. In 2023, employers should take advantage of the suite of new technologies and platforms available to them that make it easier than ever to find and attract a larger pool of quality candidates. 

Specifically, they should look into virtual job fairs and video resumes as these have been gaining popularity since their debut. The pandemic forced many companies to switch to virtual events for recruitment, and when they realised just how cost-effective this can be, some are now naturally hesitant to switch back.

Other trends to look out for in 2023 include chatbots that can turn what was once a tedious recruitment process into an efficient one. Moreover, modern AI tools can help shorten the gap between employers and potential employees and provide recruiters with valuable insights about applicants within seconds. 

Social recruiting is constantly changing, so staying informed about new trends is essential for hiring successful teams in 2023

Closing thoughts

The current state of social recruiting is ever-changing and dynamic. While it has its advantages, there are also some disadvantages to consider. However, by understanding both the pros and cons of social recruiting, you can make the most out of this tool. Here are our top tips for social recruiting in 2023:

  1. Know your audience and where they spend their time.
  2. Make your posts appropriate for the platform you are using.
  3. Be wary about snooping through a candidate’s profile.
  4. Split your attention across multiple platforms to increase exposure.
  5. Don’t make social media your only source of recruitment leads.

By following these tips, you can maximise the potential of social recruiting and ensure that you’re using this tool in the most effective way possible.

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