Important notice - We are aware of a scam where people are impersonating CMD Recruitment to offer jobs via WhatsApp & Telegram. This is a scam, CMD Recruitment will never contact new candidates via these methods. Any legitmate offer from CMD Recruitment would be made via a telephone call.

CMD Ident
CMD Ident
CMD Ident
CMD Ident
CMD Ident
CMD Ident
CMD Ident
CMD Ident
CMD Ident
CMD Ident
CMD Ident
CMD Ident

Leading Recruitment Agency in Wiltshire | CMD Recruitment

Discover your next job or find your ideal employee with CMD Recruitment, the largest and most established recruitment agency in Wiltshire and Bath.

Simple Steps to Writing an Outstanding Cover Letter

Simple Steps to Writing an Outstanding Cover Letter

March 31, 2021

When it comes to job applications, writing an application letter or covering letter is just as important as crafting your CV, if not more so. A covering letter is your chance to showcase your skills, experience, and personality to a potential employer. It’s your first impression, and you want it to be a good one. In this article, we’ll discuss the key elements of a great covering letter and provide tips for crafting an effective one that will help you stand out from the competition.

Research the Company and Job Role

Before you begin writing your covering letter for a job application, it’s important to research the company and any job openings near me that you are interested in. Take a look at the company’s website, social media pages, and any other relevant information you can find. This will give you a better understanding of the company’s values, culture, and mission. You can use this research to tailor your covering letter to the specific job and company you’re applying to, and include relevant keywords and phrases from the job description.

Customise Your Covering Letter for the Job Application

Customising your covering letter for job application is crucial to standing out from the competition. Use keywords and phrases from the job description to show that you have the skills and experience the company is looking for. Address the hiring manager by name, if possible, and show that you have done your research on the company and its values. Personalise your covering letter to the specific job and company you’re applying to, rather than using a generic template.

Highlight Your Achievements

Your covering letter should highlight your achievements and accomplishments. Use specific examples to demonstrate how you have contributed to previous companies or organisations. This will show the hiring manager that you are a results-oriented job seeker who can make a valuable contribution to their team. Don’t just list your qualifications and work experience – show how you have made an impact in previous roles. Also, keep an eye out for job vacancy near me that could be a good fit for you.

Simple Steps to Writing an Outstanding Cover Letter CMD Recruitment

Show Your Personality

Your covering letter should also showcase your personality. This is your chance to differentiate yourself from other candidates and show why you’re the right fit for the job. Use a conversational tone and inject some humour or personal anecdotes if appropriate. However, keep in mind that your covering letter should still be professional and appropriate for the job you’re applying for. You can also consider applying to online jobs hiring, which can expand your search beyond your local area.

Keep it Concise

While it’s important to include all of the necessary information in your covering letter, it’s also important to keep it concise. A covering letter should be no more than one page long and should be easy to read. Use short paragraphs and bullet points to break up the text and make it more visually appealing. Remember, the hiring manager may be reviewing dozens of applications, so make sure your covering letter is easy to scan and understand. Writing a cover letter may seem daunting, but following these tips can make it much easier.

Proofread and Edit

Finally, before you submit your covering letter, be sure to proofread and edit it carefully. Spelling and grammar mistakes can make a bad first impression and may cause your application to be rejected. Have someone else read over your covering letter to catch any errors or inconsistencies. You can also find cover letter examples online to get an idea of what a great covering letter looks like. End your letter with a call to action, thanking the hiring manager for considering your application and expressing your enthusiasm for the opportunity.


Crafting an effective covering letter takes time and effort, but it’s well worth it. By researching the company and job, customising your covering letter, highlighting your achievements, showing your personality, keeping it concise, and proofreading and editing carefully, you can create a winning covering letter that will impress hiring managers and get you noticed. Remember, your covering letter is your chance to make a great first impression and stand out from the competition, so make it count!

Let CMD Recruitment Help

Our team of recruitment experts work tirelessly with candidates to help them perfect their applications – why not let us help you too? Send us your CV or get in touch today and let CMD Recruitment help you find your next step.

Back to Blog