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May 9, 2025
During uncertain times, it’s essential to be able to streamline operations and remain agile. The cost of finding, hiring and retaining talent often increases during uncertain market conditions. The best talent is more likely to stay put, so the pipeline of prospective employees often dries up.
During these times, it pays to be responsive and flexible. It’s also a good time to think about refining your recruitment processes to ensure there are no weak points in the pipeline. You can also shift focus to employee retention, ensuring your existing team has everything they need to be able to do their best work.
In this guide, we’re looking at how to build a resilient talent pipeline that will help your organisation to weather any storm. Read on to learn all of our top tips for improving your talent pipeline.
A strong brand position and voice will help to attract prospective workers to your company without any effort on your part. The simple act of being a highly desirable employer will help to attract top talent without any outreach.
Start by defining your company values and personality. Use your website and social media channels to communicate these core principles. While it might start with a creative careers page on your website, these principles that you advertise on your website need to be clearly communicated through everything that you do.
These need to be seen and felt by your existing employees, so they can communicate this with their friends and acquaintances. This is how you define your offering and turn your recruitment drives into a magnetic force.
A rigid workforce structure leaves your organisation vulnerable in an uncertain economy. Rather than relying on full-time employees, consider exploring differing working contracts, including freelance and contract workers.
This simple adjustment can help you to remain agile and flexible, even in the face of difficult economic times. While freelance and contract workers might command higher day rates than a full-time employee, they are much more flexible in their approach.
A common mistake is to slow down recruitment when times are difficult. There is some logic in this, as it’s a simple way to cut costs, but the long-term costs of starting from scratch can be much higher.
By having an always on recruitment process, you can continue to collect prospective CVs, even when you aren’t hiring for a specific role.
You might have general job descriptions on your website to help guide candidates in the type of skills and experience you would be looking for. Monitor the CVs that land in your recruitment inbox, and take action when you spot a candidate with standout skills.
Your existing employees might be the best source of leads. By starting a referral scheme, you can offer a financial incentive for employees to recommend their friends, family and former colleagues.
This will give you a head start on the recruitment process, as you might be the first company that gets to talk to these candidates when they leave a role. There’s also a good chance that you’ll get to have this conversation before they have even handed in their notice.
It can be an excellent source of referrals that come pre-screened, and with a personalised recommendation from workers you already trust. It also costs less to hire from a referral.
AI isn’t coming for your HR manager’s job, but it is going to make your HR manager’s job much easier. Leverage technology to streamline all of the time-intensive tasks that are drawing attention away from the tasks that really make a difference.
Automation can help to improve screening, speed up the recruitment process and keep candidates informed throughout. Something as simple as making sure that you always follow up with candidates can go a long way to help improve the public image of your company.
Even if candidates are unsuccessful in landing a role with your company, get their permission to add them to a mailing list. This will allow you to speak directly to interested candidates and keep them in the loop. They might move on to a stop gap role or go into further training, so you’ll be ready to reach out to these warm leads again when you’re ready to kick start the hiring process again.
The core principles of a resilient pipeline are agility and efficiency. By having clear processes, a strong employer brand and technology-supported recruitment, you can reduce recruitment costs.
And when it comes to attracting the best talent in a slow economy, you need to think about keeping the wheels turning, even when you aren’t hiring. You can achieve this by keeping leads warm through email messaging, offering a referral scheme and accepting prospective applications.
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